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Company: VF Corporation

VF Corporation is a diversified branded apparel and footwear company. Forbes magazine described the company as, "the world’s largest apparel and footwear manufacturer of powerful apparel brands." It is organized into divisions it refers to as "coalitions", and they include: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. The company owns some of the best known "lifestyle" brands in the world including: Lee, Rustler, Nautica, Jansport, Wrangler, The North face, Reef, Timberland, Eastpak and many others.

In 2012, VF Corporation generated approximately $10.9 billion in revenues and employed about 57,000 employees, of which roughly 25,000 were in the U.S. The company sells its products in a wide variety of stores including Walmart, Bloomingdale's, Kohl's, Nordstrom's and many others.

Year Founded: 1899 Number of Locations: 1,068

Trade Names (# of locations)

7 for all Mankind ; Nautica Enterprises ; The North Face (57) ; Vans ; VF Outlet  (77)

Early Years and Growth

In 1899, a group of eight friends started the Reading Glove and Mitten Manufacturing Company (Reading Glove) in Reading, Pennsylvania.

In 1911, John Barbey bought each of his partners interests in Reading Glove, becoming the sole owner of the company.

In 1913, Barbey changed the company name to Schuylkill Silk Mills (SMM).

In 1914, SMM started making silk lingerie.

In 1917, SMM branded their lingerie product line "Vanity Fair".

In 1919, SMM changed the company's name to Vanity Fair Silk Mills, Inc. (VFSM).

In 1951, VFSM went public.

In 1969, VFSM bought hosiery manufacturer Berkshire International Corporation and H.D. Lee Company, Inc. That same year the company changed its name to VF Corporation.

In 1984, VF Corporation acquired Bassett-Walker, Inc., a fleece active wear manufacturer.

In 1986, VF Corporation bought Blue Bell Holding Company, Inc. That acquisition added several marquee brands to the company's product lines including: Wrangler and Rustler jeanswear, Jantzen and JanSport swimwear and sportswear, and Red Kap occupational apparel.

In 1991, VF Corporation bought Healthtex, a manufacturer of children's apparel.

In 1997, VF Corporation underwent a major corporate restructuring and 17 divisions were combined into just five. The company began to refer to these divisions as "coalitions".

In 1998, VF Corporation bought Bestform Group Inc. That acquisition brought with it several lingerie brands including Bestform, Exquisite Form, and Lily of France. That same year the company headquarters moved to Greensboro, North Carolina.

In 2000, VF Corporation made several acquisitions that further added to its well-known, premium brands. These included Eastpak, Chic, H.I.S., Gitano, and The North Face.

In 2001, VF Corporation went through another big corporation reorganization. This time the company shut down over 30 U.S. manufacturing facilities and laid off over 13,000 employees. It also sold off its Jantzen swimwear operations.

Headquarters

Headquarter City: Greensboro, North Carolina

Targeted Consumer

VF Corporation targets a wide variety of consumers, but each brand focuses on a specific "lifestyle". The company creates and sells each brand based on specific consumer interests, so each brand is focused on a single niche interest group. For example, The North Face product line focuses on products made specifically for accomplished climbers, snowsports athletes, endurance athletes and explorers, while its Reef product line focuses on premium, innovative surf products.

Work Environment

Reviews on Glassdoor.com

The 26 reviews on Glassdoor.com show the company gets an overall 3.9 out of 5 stars and 90% of employees recommend the company to a friend. Of all the categories rated, culture & values received the most stars, at 3.8 out of 5.

An overwhelming majority of reviewers, 93%, approve of the company's CEO.

According to reviews, the company has several jobs that pay better than the industry average, including:

Store Manager: $57K

Assistant Manager: $34K

Merchandising Specialist-Hourly: $18/hour

In addition to competitive pay, the company offers its employees a 401(k) plan, a tuition assistance plan and a matching grant plan.

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