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Company: Ascena Retail Group Inc. (Ascena)

Ascena Retail Group, Inc. is a leading retailer of apparel for women and girls in the U.S. Canada and Puerto Rico. In 2012, the company generated revenues of over $4 billion and had over 13,000 employees.

Year Founded: Number of Locations: 2,516

Trade Names (# of locations)

Justice & Brothers (902) ; Dress Barn (830) ; maurices (784)

Early Years and Growth

In 1904, Lena Bryant opened the first Lane Bryant store in New York, New York. It was the first clothing retailer in the U.S. to focus on women's plus-size apparel.

In 1931, E. Maurice Labovitz opened the first maurices store in Duluth, Minnesota.

In 1960, Catherine Weaver opened the first Catherins store in Memphis, Tennessee.

In 1962, Roslyn Jaffe, opened the first dressbarn store on Stamford, Connecticut.

In 1963, dressbarn opened its second store.

In the 1990's Lane Bryant started to revamp its brand in an effort to become the industry leader in plus-size women's apparel.

Known as the destination for fashion-aware tweens, Justice proudly features outgoing sales associates who assist girls in expressing their individuality and self-confidence through fashion. Visually-driven catazines and direct mail pieces reach millions of tween girls annually, further positioning Tween Brands as a preeminent retailer in the tween marketplace.

Over 900 stores are located throughout the United States and Canada, as well as in Puerto Rico, Russia and the Middle East. Additionally, Tween Brands offers its fashions to tween girls and their parents through its e-commerce site, www.shopjustice.com.

In 2005 they welcomed maurices, in 2009 Justice, and in 2012 the Charming Shoppes brands.

In November 2009, Tween Brands became part of the Ascena Retail Group, Inc. family. For more information, please visit www.ascenaretail.com. With a focus on providing tween girls the absolute best experience possible, Tween Brands looks toward the future with a single brand, a single focus, and a mission: to celebrate tween girls through an extraordinary experience of fashion and fun in an everything-for-her destination.

In 2011, the Company completed an internal corporate reorganization and established a holding company, Ascena Retail Group, Inc. Also in 2012, the Company acquired Charming Shoppes, Inc., an apparel retailer specializing in women’s plus-size apparel.

Headquarters

Headquarter City: Suffern, New York

Targeted Consumer

Ascena targets several different consumer segments through its different brands.

The dressbarn product lines target value conscious women ages 35-55 living in households with average household incomes of approximately $73,000.

The maurices stores target fashion-conscious women, ages 17-34 with a 20-something attitude, living in households with average household incomes of approximately $75,000.

Justice stores targets value oriented tween girls, ages 7-12 living in households with average household incomes of approximately $88,000.

Lane Bryant stores target plus size ladies, sizes 14-28, ages 35-55, living in households with average household incomes of approximately $70,000.

Catherines' product lines target value conscious plus size ladies, sizes 16-34, and career women, ages 45 and up living in households with average household incomes of approximately $69,000. 

Work Environment

Reviews on Glassdoor.com

Total Reviews: 78

Positive: 35.9%

Neutral: 19.2%

Negative: 44.9%

According to reviews, the company has several jobs that pay better than the industry average, including:

Store Manager ($57K)

Assistant Manager - Hourly ($19/Hour)

Assistant Store Manager - Hourly ($14/Hour)

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