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Company: Aldi, Inc. (Aldi)

Aldi is a German company with its U.S. headquarters in Batavia, Illinois. The company's U.S. operations rank among the top 100 retailers, with stores in 29 states. Aldi stores service over 15 million customers each month.

In 2012, Aldi generated revenues of approximately $7.9 billion. Aldi is known for its low cost and no nonsense store layout, which appeals to price conscious consumers. The company generally limits store selection to 500 items or less. Most of its merchandise is in the packaged grocery or dry goods categories. Compared to other grocery chains, Aldi typically has one tenth the number of items in its inventory. As much as 95% of the company's products are sold under private labels, some of which are made exclusively for Aldi.

Because of Aldi's smaller inventory and higher inventory turnover, the company enjoys a profit margin about double the industry average. The company's strategy has been extremely successful and has made the company's founders two of the richest men in Germany, both billionaires. 

Year Founded: 1913 (Parent company in Germany) 1976 (in the U.S.) Number of Locations: 1,244

Trade Names (# of locations)

Aldi (1,244)

Early Years and Growth

In 1913, brothers Karl and Theo Albrecht founded Aldi in a suburb of Essen, Germany. The name Aldi comes from the first two letters of the brothers’ last name, Albrecht, combined with the first two letters of the word discount.

In 1976, Aldi began operating in the United States in Iowa. The U.S. is still one of Aldi's biggest geographic markets, second only to their home country of Germany.

In 1989, Aldi made news again when an article in Supermarket News said that part of the reason Aldi had gained traction with U.S. consumers was that customers can feel overwhelmed by too much selection, which many of Aldi's competitors offer.

In 1992, industry analysts estimated Aldi had grown its U.S. operations to 260 stores, generating $1 billion in sales.

In 1993, Aldi caught the attention or Forbes magazine, which wrote an article about the company in which it estimated Aldi's net profit margin was almost double the industry average. This has been a major factor in the company's growth.

In 2011, Aldi opened its first New York store and was flooded with over 500 shoppers within the first 30 minutes of opening its doors. At that time, Aldi had over 1,100 stores and was expanding at a rate of 80 new store openings a year.

In 2012, Aldi announced its plans to expand its presence in Florida with the addition of a 500,000 square foot division headquarters and distribution center in the Village of Royal Palm Beach, Florida, as well as the addition of 60 to 70 new stores in the state over the next several years.

In 2013, Aldi plans to expand in several regions of the U.S., including Houston, Texas, where it plans to open 10 new stores in 2013.


Headquarter City: Batavia, Illinois

Targeted Consumer

Aldi targets price conscious consumers who are flexible about the brands they buy. These consumers tend to be middle-income, average size families in somewhat rural areas.

Work Environment

Reviews on Glassdoor.com

Total Reviews: 242      

Positive:          38.0%

Neutral:           25.6%

Negative:         36.4%

According to reviews, the company has several jobs that pay better than the industry average, including:

District Manager: $100K

Store Manager: $82K

Cashier-Hourly: $14/Hour

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