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Company: Abercrombie & Fitch Co.

Abercrombie & Fitch is a leading retailer of casual apparel for men and women ages 18 to 22. The company sells some of the best-known brands in its category and it designs all its own apparel. The company operates stores located primarily in malls throughout the U.S. and employs approximately 98,000 people. In 2012, Abercrombie & Fitch generated revenues of approximately $4.5 billion.

Year Founded: 1892 Number of Locations: 1,045

Trade Names (# of locations)

Hollister Co. / 571
Abercrombie & Fitch / 294
abercrombie kids / 159
Gilly Hicks / 21

Early Years and Growth

In 1892, David T. Abercrombie and Ezra H. Fitch started the company in New York, New York. Abercrombie already ran a small store and production facility that made camping equipment and Fitch envisioned expanding the stores product lines.

In 1907, Abercrombie left his partnership with Fitch to go back to making camping equipment, but the company kept the name Abercrombie & Fitch and Fitch took on new partners to help grow the business.

In 1917, after nearly going bankrupt because of sending out expensive catalogs, the company was flooded with orders and Abercrombie & Fitch moved into its flagship store on Madison Avenue in New York.

In 1929, Abercrombie & Fitch had reached over $6 million in sales.

By 1939, Abercrombie & Fitch was still mostly selling sporting goods and it touted the company as "The Greatest Sporting Goods Company in the World."

Throughout the 1940s and 1950s Abercrombie & Fitch continued to grow, opening new stores all over the country.

In 1968, Abercrombie & Fitch had its first warehouse sale in an attempt to pump life into the, then floundering, company.

In 1970, Abercrombie & Fitch was losing money. After another huge sale the company's President decided to stop having sales and start focusing on shoring up the company's image.

In 1976, Abercrombie & Fitch lost $1 million and went into bankruptcy.

In 1977, Abercrombie & Fitch was bought by Oshman's Sporting Goods. By that time, all the company's stores had been shut down, so Oshman's essentially bought its name, customer lists and trademarks.

In 1979, Oshman's opened its first new Abercrombie & Fitch store in Beverly Hills, California.

In 1984, Abercrombie & Fitch made its return to New York, opening a new store in Manhattan.

In 1988, Oshman's sold Abercrombie & Fitch to The Limited. Abercrombie & Fitch had 27 stores at that time.

In 1992, Abercrombie & Fitch brought in a former Paul Harris Stores executive, Michael Jeffries, as President of the company. He started the process of repositioning the company's brand towards casual apparel.

In 1996, Abercrombie & Fitch went public.

In 2012, Abercrombie & Fitch President Michael Jeffries announced the company planned to close 180 U.S. stores by 2015.


Headquarters Country: USA
Headquarter City: New Albany, Ohio

Targeted Consumer

Abercrombie & Fitch targets 18 to 22 year old consumers.

Work Environment

Reviews on Glassdoor.com

The 1,195 reviews on Glassdoor.com show the company gets an overall 2.8 out of 5 stars and 40% of employees recommend the company to a friend. Of all the categories rated, work/life balance received the most stars, at 3.1 out of 5.

Approximately 38% of reviewers approve of the company's CEO.

According to reviews, the company has several jobs that pay better than the industry average, including:

Manager: $72K
Associate Merchant: $65K
Impact Member-Hourly: $10/hour

In addition to competitive pay, the company offers its employees a 401(k) plan with company match.

Average Rating for this Company:

Rated: 54321 (5.0/5), based on 1 review.

Ratings for this Company:

SaSR August 7, 2013 at 11:24 am
54321 What a great company to work for!
1 vote |

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