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Tag: Holiday Sales

In-Store and Online Challenges Result in More Questions than Answers

Initial reports for brick-and-mortar from the Thanksgiving weekend haven’t been that promising. Many shoppers have been making their holiday purchases online prior to Thanksgiving. Retail observers say many of those online purchases are coming at the expense of trips to physical stores, costing merchants more in shipping and depriving them of the impulse sales they often make to shoppers wandering their aisles.  In fact, online sales for Black Friday rose 21.5 percent from a year ago, with smartphones...

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Mobile and Multicultural Top the Holiday Charts

There are a lot of articles and blogs devoted to holiday trends and tips… with good reason. With online sales poised to grow exponentially this holiday season, brick-and-mortar stores need to step up their game. Mobile devices will be used by consumers more than ever—from buying, to researching products, to comparing prices. Retailers need to make sure they have a user-friendly mobile experience or risk losing big sales revenue over the holidays. More and more mobile users...

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Social Media Trends Watch

With many having begun their holiday shopping, Mobile and Social Media will be instrumental in kicking retail sales up a notch. MarketLive conducted an online holiday shopping survey among male and female smartphone users. The survey found that consumer shopping behavior is greatly influenced by social media experiences. 30% of the respondents had made a purchase as a direct result of “engagement with a social networking site” within the past year. That was up from 18% in 2013. Regarding the shopping...

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How To Win Back Customers In the Store

Crain’s ran an article last January citing the demise of consumer electronics sales in brick-and-mortar stores. One alarmist analyst at Wedbush Securities Inc. in Los Angeles went so far as to say, “The problem is that the internet has become so convenient that people just don't go to stores anymore.” To say that this is just a simplistic overstatement is giving it too much credibility. A consumer shopper survey done by Attack Marketing sheds new...

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Getting Ready for the Holidays – Part Two

If you still think it may be a bit early to take on the holiday retail rush, think again. With last year’s tepid sales, retailers need to gear up by September to get a leg up. Staffing, of course, is a crucial element for your business all year round, but building up sales staff for the holiday is especially critical. Simply positioning “bodies” is not good enough. Consumers are armed with more product knowledge than ever....

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Getting Ready for the Holidays – Part One

This year more than ever, retailers are taking stock of last year’s pitfalls, doing their homework and gearing up for the holiday season. Despite last year’s shortened shopping period, government shutdown, data breaches, and bad weather, which kept shoppers away from stores, retailers can still be optimistic about this year’s holidays. Last year, there was a 2.7% increase in overall sales during the 2013 holiday season, according to ShopperTrak. This was due in large part to...

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Christmas Present/Holiday Recap

Both pure online retailers and brick-and-mortar websites guaranteeing receipt of gifts in time for Christmas had to eat crow, when thousands of packages were delayed at UPS and FedEx because of the crush of last-minute orders. While online sales account for only around 6% of total sales, the last shopping weekend before Christmas illustrated the power of the web, when internet sales jumped 37% from the year before, according to IBM Digital Analytics. Market research firm Forrester Research expects online sales to...

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A TV Show Not Only Gives Retailers a Boost, But Offers Branding Insights

What do Wal-Mart, Target, Bass Pro Shops, Academy Sports, Toys R Us and Hallmark, Kohls, Cabela’s, Dick’s and Dollar General have in common? They’re all experiencing a surge in sales from Duck Commander products spurred by the immense popularity of reality TV show “Duck Dynasty.” (Think “Seinfeld” on the bayou.) Projected to be the most successful TV show ever, this series follows the day-in-the-life antics of a down-home Southern family ...

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Thanksgiving Weekend Shopping Spree—What We Learned

After slicing and dicing the numbers, here are some telling statistics from this multi-day holiday shopping excursion: ShopperTrak estimated that brick-and-mortar traffic and sales were both up 2.3% on Thanksgiving and Black Friday relative to last year. Total spending over the four-day shopping extravaganza amounted to $2.2 billion—just a hair over last year’s total of $2 billion. According to ShopperTrak, while Thanksgiving Day accounted for 10% of the four-day weekend’s retail traffic, shoppers apparently paced themselves and began...

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A Glimmer of Hope for Holiday Retail 2013

The contradicting retail forecasts coming out leave no clear picture of how this holiday will shake down. The stock market climbed back into record territory recently after Macy’s showed great gains on the stock market and gave an optimistic forecast for holiday sales. J.C. Penney, Nordstrom and Target also posted very positive numbers. The luxury segment is feeling its oats, too, with Tiffany’s sales continuing to rise, along with its retail peers. On the flip...

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