From July 2016

Loyalty Programs Take a New Turn

| 0 Comments

Retail Dive recently wrote about the upsurge of premium loyalty programs. The Great Recession had retailers scrambling for customers and sales. Coupons, discounts and loyalty programs were key in attracting hard-pressed shoppers looking for good deals and values. Upscale retailers balked at this approach, which undercut their image, making it difficult to compete with stores that offered lesser or middle-of-the-road...

read more »

Prepping for Generation Z

| 0 Comments

The big furor over the past couple of years has been all about Millennials, and even though Millennials occupy the largest demographic of any generation, it’s getting to be old news. Retailers need to get ready for the new generation of consumers: Generation Z. This is the group that was born between 1996 and 2010. The Wharton School Of Business...

read more »