From February 2016

Who Uses Coupons Anymore?

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A common misconception is that coupons are used by the elderly or low-income groups, when in fact, that’s not the case. According to Creditcards.com, 85% of Americans still use coupons. Paper coupons are often used in place of smartphones, which some people use to buy items in stores without even using a physical credit card. But while paper...

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You Don’t Have to Be Costco to Innovate Like Them

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There’s a view in some economics circles that the biggest change in retailing over the last several years is not the rise of internet selling, but, according to a 2012 article in the Journal of Economic Perspectives, the growth of warehouse clubs and supercenters. Take warehouse clubs Costco and Sam’s Club, and grocery-department store formats like Wal-Mart...

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The Retail Mantra for 2016

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While retailers have measured growth by their store’s square footage of their footprint, e-commerce requires no physical space, so the thinking needs to be realigned. What’s happened is that stores have expanded in search of growth that was fairly non-existent and now that’s coming back to haunt them. Healey Cypher, CEO of Oak Labs...

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Empowering Your Staff

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Brick-and-mortar stores may as well throw in the towel if they’re not going to take advantage of one of their most valuable resources: their staff. Your sales associates can tip the scales. They are the key differentiating factor that websites don’t have. And while internet shopping sites offer pop-up chat sessions with “live” people,...

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