From December 2015

A Shining Star Amid a Shaky Quarter

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What are certain stores doing right, where others are faltering? As retailers ponder lackluster quarters, there are some key players who seem to have a handle on turning profits. While fewer promotions may work for some retailers who have a brand image to maintain, it may not work for others. The shining stars in a sea of lackluster performances go...

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Slow Shopping Encourages Lingering…and Buying

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An April 2015 study by TimeTrade asked U.S. internet users the main reason they decided to purchase a product at a specific store when choosing between four retailers regarding an item with the same price. Nearly two-thirds of respondents said the overall in-store experience they had was the top deciding factor. You may be tired of hearing about “experiential...

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Go Digital!

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Digital merchandising and signage are becoming the cornerstones for viable retail operations. And in 2015, digital representation became more and more prevalent. “In human DNA, we are engineered to react to motion,” says Kevin Goldsmith, communication director at Ping HD, a company that provides digital strategies for industries ranging from sports and entertainment to retail and health care. &ldquo...

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Decked Out for the Holidays in Décor and Spirit

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If this is the time of year that makes or breaks your bottom line, among the many factors that go into a successful holiday retail season is holiday décor. Sure, it doesn’t sound like much, compared to the importance of efficient store operations, successful omni-channel marketing and proficient staff, but the way your store looks and...

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In-Store and Online Challenges Result in More Questions than Answers

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Initial reports for brick-and-mortar from the Thanksgiving weekend haven’t been that promising. Many shoppers have been making their holiday purchases online prior to Thanksgiving. Retail observers say many of those online purchases are coming at the expense of trips to physical stores, costing merchants more in shipping and depriving them of the impulse sales they often make to...

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A Challenging Holiday Season for Retailers Looking to Hire

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The Bureau of Labor Statistics estimates the national unemployment rate for the last couple of months of the year at 5.5%, a drop of nearly 50% from its post-recession peak in late 2009. In some parts of the country it’s even lower. This is great news for the economy and the labor force, but retailers may have a tough time finding...

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What Customers Want

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RIS/Cognizant’s Shopper Experience Study conducts research every year on what the retail customer wants and what happens when they don’t get it. This year over 5,000 shoppers were surveyed. Why do we spend so much time talking about shopper experience? Because it’s what makes the current retail scene tick, and if the physical store...

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