From April 2015

Private Label vs. National Brands: the Key to Co-existence

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Private label products generally offer substantial savings to customers versus their national brand counterparts — about 28% on average. In 19% of product categories, the savings when consumers purchase private label items increases to 50%, as cited by an IRI Trends Report. And in 25% of categories, there is less than a 10% differential. Since most consumers know that many “generic” store brands...

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Delivering the Best Customer Experience

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You can’t say it enough. Offering personalized customer experience is key in delivering retail sales and satisfaction. The world of brick-and-mortar is aware of this, but often the ability to improve on interaction and the will to do it are two different things. The benefits of online shopping have been publicized before: Variety and depth of assortment, offering...

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Wal-Mart Follows the Lead of Some Notable Retailers

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Wal-Mart recently made headlines as it announced plans to spend over $1 billion to offer higher wages for workers and a better path of promotion through the company and even higher pay. About 500,000 employees (40% of Wal-Mart’s workforce) will get a pay raise over the next six months. Entry-level wages at Wal-Mart will increase to $9.00 an hour by April, the...

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Why you Need Wi-Fi in Your Store

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One of the challenges facing retailers is attracting customers. Often, shoppers are accompanied by friends or partners who have little or no interest in your brand. Having access to Wi-Fi means these folks are likely to linger longer in your store while their friends shop. This means that shoppers are more likely to stay in your store for extended periods...

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