From December 2014

Whole Foods Expands the In-Store Experience

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Whole Foods has always marched to their own drum. As a chain retailer of natural and organic foods, they have created a niche and story line that their loyal shoppers have embraced. With ecommerce gaining such a foothold, brick-and-mortar stores are meeting the challenges of communicating with consumers across multiple channels. Wall Street hasn’t exactly seen Whole Foods...

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Why You Need Digital Signage

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We’ve heard ‘content is king.’ Nowhere is that more apparent than in digital signage, and stores are adopting the technology to not only inform, but entertain customers. While retailers used data to measure and verify purchases, its deployment goes way beyond that now. With digital signage becoming more and more prevalent, different sizes, shapes, and formats...

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Mobile and Multicultural Top the Holiday Charts

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There are a lot of articles and blogs devoted to holiday trends and tips… with good reason. With online sales poised to grow exponentially this holiday season, brick-and-mortar stores need to step up their game. Mobile devices will be used by consumers more than ever—from buying, to researching products, to comparing prices. Retailers need to make sure...

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Social Media Trends Watch

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With many having begun their holiday shopping, Mobile and Social Media will be instrumental in kicking retail sales up a notch. MarketLive conducted an online holiday shopping survey among male and female smartphone users. The survey found that consumer shopping behavior is greatly influenced by social media experiences. 30% of the respondents had made a purchase as a direct result of ...

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Which Mobile Payment To Use – Is it That Big of a Deal?

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The scuffle over mobile payments recently, has opened the door for speculation in the retail industry over which mobile payment will ultimately be used by larger and smaller stores alike. Initially, this has the appearance of being a big deal because of the cache Apple carries with its very loyal customers. On one side is the publicized consumer favorite Apple...

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