From November 2014

Solving the Retail Store Staffing Puzzle

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Figuring out store traffic and resulting retail store staffing has become a bit of a conundrum for retailers across the globe. Some retailers still haven’t figured the correlation between appropriate staffing and optimizing sales. An article in the Harvard Business Review (HBR) argues that while labor is often an expense that retailers have the most control over,...

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Amazon Goes Rogue

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In a big departure from its online monopoly of sales, Amazon is setting up shop in Manhattan on 34th Street, across from the Empire State Building, just in time for the holidays. The 12-story building was once home to Orbach’s Department store and now has Mango and Express stores at street level. That, and the two loading docks...

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Data-Mining Uncovers Valuable Insight Stores Need to Succeed

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CivicScience, a firm that collects real-time consumer data through polling applications that run on hundreds of U.S. publishing websites, issued a report recently on the Buying Preferences of In-store vs. Online Consumers, in the Clothing & Shoe category and Electronics category. Their findings offer valuable insight to retailers. One of the most important attributes considered by shoppers is being...

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In-store Metrics and Why They Matter

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Lots of people throw around terms like ‘key indicators’ and ‘metrics,’ but what do they mean to physical stores? Online retail sites have all kinds of ways to measure consumer traffic, what’s in a shopper’s cart, dwell time spent on a particular product or page, etc. That’s why measuring online...

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