From May 2014

Competing Against the Online Behemoths

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A customer service report conducted by Echo Research indicated that customer service is the primary factor in garnering consumer trust. 75% of consumers say they have spent more with a company because of a history of positive customer service experiences. Main Street retailers can use these strategies to their advantage to combat the price advantages at Amazon. The analysis broke down...

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How to Win Against the Big Guys

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Whether you’re a specialty clothing store, a coffee shop or a jewelry store, don’t think that just because a Macy’s, Starbucks or Zales is around the corner, that you don’t have a chance to shine and excel. One advantage of being a smaller, more nimble enterprise is that you’re novel...

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Don’t Overlook the Hang Tag

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It may almost seem like an afterthought, but the hang tag on the items you display could affect how your customers perceive them. It should attract attention, convey a story and enhance your image. Not only that, but the right hang tag should reflect the feel of your store or brand, so when customers see it, they associate its image...

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