From April 2014

Oracle’s Study on “The New Retail Democracy”

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If you think the democratization of retail is far-fetched, think again. Oracle surveyed 4,500 adult consumers worldwide and found that having input in the retail process from sourcing to shipping is becoming a primary goal for the majority of people questioned. The consumer wants to initiate decisions concerning the supply chain—where to buy, ship, pick up and return orders;...

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The Final Frontier:  Location-Based Marketing

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Of all the big data components, the most dominant this year will probably be location-based marketing, or “geo-targeting.” On the positive side for retailers, this GPS technology can help cater more specifically to their needs, promote their brand and specific products, and tailor promotions to prospective customers who are within proximity to their store (also known as geo-fencing)....

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Update: Tracking the ‘Showrooming’ Effect

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A couple of years ago, showrooming was considered the death knell for brick-and-mortar retailers. … But not anymore. Even with the increased use of mobile gadgets and apps while shopping, showrooming has not increased. In fact, a recent IBM study showed that in 2013 only about 30% of online purchases resulted from showrooming—a drop from nearly 50% in 2012! Since we last...

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Innovative and Smart: J. Crew Does it Right

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Preppy with an edge: that’s the J. Crew style. But style alone doesn’t equal success. Just ask Abercrombie & Fitch, American Eagle and Aeropostale, whose sales and profits are plummeting. J. Crew has over 330 stores and revenues of over $2.4 billion. At the end of fiscal 2013, J. Crew had 257 J. Crew stores, 8 Crewcut stores (for kids in...

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Women: The Shopping Magnates

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Different consumer and buying preferences are clearly reflected in the diverse generations of the Millennials and Baby Boomers. But while retailers assimilate data and information to determine how best to market to these distinct groups, there are other factors at play that are even more basic: how retailers and brands market to men and women. An article by Bridget Brennan...

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