From March 2014

Millennial Update: Effectively Targeting This Important Group

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The U.S. Census Bureau estimates that Millennials over age 25 will make up roughly 19% of the U.S. population by 2020. It is at that age that income and setting up households typically start to grow in a big way. By contrast, the baby boomer group will fall to below 20% of the population in the next 8 years. It is essential that...

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Adapting Curated Commerce to the Store

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Online retailers have mastered “curated commerce.” This is where distinctive product lines are created, which provide shoppers unique collections that are exclusive to that site. With consumers seeing the endless possibilities and product lines that the online shopping sites offer, they are becoming more discerning and demanding for personalization, which is the driving force behind curated retail. Retailers...

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The New Art of H2H – Really?

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We’ve all heard the saying, “What goes around comes around.” Good or bad, things have a tendency to come back into favor (like bell bottoms or old rock-n-roll). And now, in the business world, H2H is back. Really? For quite a few years we’ve discussed B2B (business to business) and B2C ...

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Milan Fall RTW 2014 Fashion Trend Runway Report

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Italy, the home of Michelangelo and Leonardo da Vinci. There really is a good reason why Italians are considered the greatest designers in the world. The Milan Fall Ready-to-Wear fashion runway shows were a celebration of color, imagination and brilliant design concepts.   Giorgio Armani Show: Milan, 2/24/2014 Let’s start with the Maestro, Giorgio Armani. Luxurious, sensual with a...

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