From November 2013

The Challenges of the Omni-Channel Rollercoaster

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Main Street stores still account for 90% of all retail sales, but it’s not one medium or the other. Most online sales and offline sales are intertwined. Social, Location based, and Mobile marketing (SoLoMo) are converging and continue to blur the lines between online and offline marketing. Brick-and-mortar stores benefit from brands’ co-marketing programs. Promotions that center on...

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A Glimmer of Hope for Holiday Retail 2013

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The contradicting retail forecasts coming out leave no clear picture of how this holiday will shake down. The stock market climbed back into record territory recently after Macy’s showed great gains on the stock market and gave an optimistic forecast for holiday sales. J.C. Penney, Nordstrom and Target also posted very positive numbers. The luxury segment is...

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Sports Authority Seeks Validation

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With over 475 stores and 25 more opening by year’s end, including a recent store in Puerto Rico, Sports Authority has seen a flurry of activity. In the midst of an identity crisis, the chain is going on a hiring spree, recently announcing plans to take on 5,000 part-time and temporary workers throughout the U.S., a 20% increase over last year....

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Sales Manager: Leading the Team and Driving Sales

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Sales managers are the charismatic, analytical experts who know that selling products  is simple. But bringing the necessary elements together to make it happen can be complex. So, they use their managerial skills and insider know-how to motivate their team and deliver consistent customer satisfaction.    Job Description Sales managers typically have 1 to 5 years’ sales experience. Their...

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Assistant Store Managers: Climbing the Ladder to Retail Success

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Assistant store managers act as an intermediary between team members, management and customers. Their customer-focused vision and managerial training ensure a positive shopping experience. As the “right hand” of the store manager, these dedicated professionals are a combination of technical wizardry and relationship-building mastery.     Job Description Assistant store managers typically have 1 to 3 years’ sales experience....

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The 80 / 20 Rule

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There’s an old saying that 80% of your results come from 20% of what you do (or 20% of your customers, or whatever it is someone happens to be soap-boxing about at the time). However, in my retail experience, 90% of my results (as a store manager, district manager, or regional manager) have come from 80% of what I focus my attention on:...

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It’s the Hap, Happiest Season of All (maybe…)

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We’ve all heard that song. And, if you’re at a party with friends or family, or sitting in front of the fireplace with apple cider and your significant other, it’s probably true. But, what if you’re working retail? If you work retail, it can be somewhat stressful. Longer work hours (for those...

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Sales Associate Careers: Promoting the Company’s Brand and Generating Profits

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Sales associates are the first people we see when we enter a retail establishment. This entry-level position plays a pivotal role in the business’s success. As they assist customers, they represent the company’s brand, establish long-term relationships and directly contribute to the store’s revenue. Job Description Sales associates are found in the retail industry,...

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So you’ve worked your retail job today – Does Your Face Hurt?

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When my kids were young and they got a scrape on a knuckle or knee, they always came whining to me. What else are dads for? While checking to make sure it was actually minor (almost always, thank goodness!), I would ask them, “Does your face hurt?” Of course, they looked at me wondering why their face would...

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